Garden Renovation Boom Creates Sales Opportunities for Allur

There’s no denying the increase in spend on home and garden renovations since the start of the pandemic as homeowners found the time, and financial means, to invest in their homes as a place of safety and enjoyment. According to the 2021 UK Houzz & Home Renovation Trends Study, spend on outdoor areas saw a 13-percentage point increase (to 60 percent) in 2020 with upgrades to decking areas increasing by 16%. The trend has continued throughout the past two years and the upcoming gardening season looks set to be another busy one.

There’s no denying the sales potential for composite decking which has seen its market value grow by 7% since 2019. From a standing start it now accounts for 25% of the overall decking market and it continues to take market share from its timber counterpart as homeowners seek products that offer longevity, low maintenance and green credentials.

Allur caters for customers who want a brand they can trust to deliver premium design and quality, while also being considerate of the environment due to its high recycled content.

A Complete Solution

We recognise that time is money for tradespeople, so with Allur we’ve created a complete solution that they can buy and install with ease. The range comprises 3600mm x 148mm hollow doubled sided boards, fascia boards, corner edging strips, plastic T clips and starter clips, as well as composite joists of 3000mm x 50mm.

Allur provides an all-in-one solution that can simply be popped in the van, transported to a job and installed hassle-free.

Quality Assured

We recognise that builder and joiners want to use high-quality, stylish products that showcase their workmanship, and this is guaranteed with Allur. All visible components are fully colour-matched to each of the seven board colours, ensuring a high-end look in the attention to detail.

Slip and fire resistant, the Allur system offers an industry leading 25-year warranty and boasts accreditations and certifications including BS EN 15534-1:2014.

Design Led

While grey remains the mainstay of interior design, green is fast growing in popularity among consumers due to its ability to provide a calming connection with nature. Allur is first to market with a fashionable Sage green deck board, which compliments the soft green shades now emerging in window frames and bi-fold doors. The range also includes three grey shades of Charcoal, Gunmetal and Silver Grey, as well as Graphite, Caramel and Chocolate. The boards have a double-sided finish featuring a contemporary grooved side and a more traditional woodgrain side, giving the scope for mix and matching.


Opinion polls and statistics show that consumers are ever more conscious of their impact on the environment and have a greater desire to buy products that are kinder to the planet.  Allur has excellent green credentials with each 3.6m board containing 75 recycled plastic bottles, the equivalent of 3kg of recycled plastic, as well as 6kg of recycled wood fibre. At the end of its 25-year lifespan, the boards are also fully recyclable.

Point of Sale Designed To Sell

We’ve made sure our suite of professional Point of Sale package will do the selling for our customers. Materials include a floor-standing display stand, sample presentation box, colour brochure and express sample service. Attractive display deals are available.

Customers can also be assured of an investment of £1m worth of stock on the ground which will allow them to sell Allur with absolute confidence.


Allur is available nationwide from specialist surfaces distributor IDS in 24-48 hours. Contact us today!

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